My Dollarstore, Inc.

About Dollar Store

My Dollarstore, Inc. is the franchiser of both My Dollarstore retail franchise operations, and territory master licenses in the United States and Internationally.

Mission

The mission of My Dollarstore, Inc. is to be a preferred customer retail-shopping destination of extreme discount general merchandise, providing excellent values while providing delightful shopping experiences. With respect to franchise operators, we are committed to developing the best retail franchise system in the dollar store industry, and providing an excellent franchise investment for entrepreneurs.

Unique Trade Assets

The following assets distinguish My Dollarstore’s franchise system from other operations:

. Easily understood, memorable and trademarked My
Dollarstore logo
· My Dollarstore confidential and proprietary business
system
· Our retail store design and merchandising system
· Microsoft Windows based point of sales and store
operating system tailored to the dollar store industry
· Our strategic partner’s web based, 24-hour online
wholesale catalog and information resource
· Strategic relationships with leading manufactures,
suppliers and professional services firms
· Comprehensive professional training and ongoing
support

A Hot Market Opportunity

My Dollarstore, Inc serves a large and growing market: consumers that want great deals on basic household products without having to cut corners to get them. Dollar stores are one of the fastest growing segments of the retail industry, part of the $25 billion dollar market for everyday products in the United States. In fact, discount stare are one of the few retail categories that experienced sales growth during the latest recession. As of September 2004, Wal-Mart, Family Dollar, Dollar General, Costco and Kohl’s all reported solid same-store sales gains over the last year, while most non-discount stores had lower sales.

As the US economic recession deepened, more customers put off buying discretionary items while looking for better values on basic products. “What has happened in recessions past is that consumers become more price-oriented and you get a down-market shift,” said Carl Steidtman, chief economist for Deloitte Research. “The tragedy of September 11 just accelerated that.”

My Dollarstore franchises have broad market appeal, offering shoppers a wide variety of quality products that are never over a fixed low price (usually one dollar), along with nice stores and friendly customer service. According to A.C. Neilson 62% of all American households shopped at a Dollarstore in 2004. Customers come from all walks of life and income levels, including families, single adults, students, senior citizens, and children and teenagers. You are just as likely to see a Mercedes parked in front of a store as a Ford. Just about anyone living near a My Dollarstore franchise is a potential customer, and everyone can save money by shopping in one of our stores.

Shoppers appreciate My Dollarstore’s clean, organized and well-merchandised stores. Someplace where they can take the kids, where they will find special deals and unique items and always a smile and helping hand. My Dollarstore culture is based on trust and going the extra mile for the customer—values that we hold close and shoppers respond to.

Our goal is to attract customers that are not only satisfied, but delighted. All My Dollarstore franchise operators receive complete training in our business system so they can build a loyal and profitable customer base.

My Dollarstore aisles, end caps and point of purchase displays are laid out to make shopping easy and move product. All fixtures, carts and baskets and signage reflect My Dollarstore’s brand identity and All-American values, while Point of Sale systems provide quick checkout and real time sales reporting. In-store ATMs provide a convenient source of cash for customers. All of the basic household products shoppers want are offered, including name brands, generics and closeouts. We’ll help you to select the best products and show you how to merchandise them to attract customers and optimize sales.

Food, Candy and Beverages, Health and Beauty aids, Cleaning products, Gifts and novelties, Kitchenware and Bath Products, Paper Products, Seasonal Goods, Closeout, Party Supplies and Gift Wrap, Greeting Cards Electrical Products Hardware Automotive School Supplies, Stationery and Office Supplies, Toys and Videos, Sunglasses and Specials

Franchise operators also take advantage of our Web-based online wholesale catalog, which means you’ll get exclusive access to the best deals on thousands of products, seasonal items and new merchandise. Day or night, whenever you want to shop. And, our Value Alert e-mail service ensures that you’ll know about special buys and new items as soon as they’re available.

When you stop to think about it, no one offers a better franchise opportunity in a hotter market. My Dollarstore is a smarter way to shop, and a smarter franchise investment

“All of the basic household products shoppers
want are offered, including name brands,
generics and closeouts.”